The Difference Between SEO and PPC Ads
SEO is a long-lasting investment in your web presence, whereas PPC (Pay-Per-Click) advertising may only get you search engine results placement while you actively fund and run your PPC campaign. The moment you stop your PPC campaign, your website landing pages will no longer appear in the paid results. AND PPC is of no benefit to your organic search engine ranking.
In a recent study, search engine users click on organic search results (rather than PPC ads) over 94% of the time.
While SEO efforts may take more time to produce results, once good organic search ranking occurs, it is a much more valuable business asset.
We have some SEO client examples here, starting with a new client who is an online magazine for Guns and Home Defense.
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By the way, one of our SEO clients is Home Repair Knowledge, a DIY home repair website.
Recently, a client of ours asked if SEO would help her travel business. Of course, we said that although there is no guarantee, it is likely that she would be much better off than doing nothing at all. So, we just received word that she just got a few calls from potential clients who found her business South Pacific Travel Specialists via Google organic search results. Now that’s what I call proof positive.
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One of our SEO clients who offers Bee Removal Phoenix is the Beekeeper, Total Bee Control. The Beekeeper’s website is ranking well for most core keywords such as bee removal, wasp removal, honeycomb removal throughout the Phoenix area including Arizona cities such as Anthem, Buckeye, Peoria, Scottsdale and Mesa.
Another client for whom we implemented On Page SEO is a Dog Bite Lawyer in Phoenix AZ – Loefgren Law who needed a boost in organic search traffic for a number of keywords. We just started implementing some SEO strategies to help his personal injury website pages rank better including for the keyword Car Accident Lawyer Phoenix. In the months to come, we shall review the results.